A real-life example

A regional advertising agency was looking for ways to differentiate from increasing competition and attract new clients.

After finding out about Noste offerings, they decided on a 24-hour boot camp to really shake things up and find a new positioning for the firm.

The results were dramatic: the firm found a whole new position that differentiated it from competition and put it in a class of its own.

The satisfied MD of the client says: "The boot camp was a complete success. We finished it on a Saturday and the next Tuesday we had the first new clients that were completely enthused about our new offering!"

Noste helps you turn know-how into revenue

Noste is the authority in conceptualizing services into easy-to-sell products in record time.

We specialize in helping professional service firms and vendors of complex products turn their know-how and product offerings into fast and profitable revenue and create sustainable competitive advantage.

It's NOT the marketing, stupid!

Lagging sales are commonly blamed on marketing (or, rather, the lack thereof). In reality, there is little even the best marketing department can do for a service or product that is not compelling to the customer.

Sadly, numerous professional service firms completely fail in systematic product development. In the absence of new services and products, vendors start competing with prices alone which leads to margin erosion.

Professional service providers must ensure that they continuously develop new, captivating products for their sales people. No sales person, no matter how good, can be consistently productive if they must sing the same old songs to the customers year after year.

Only companies with differentiated and timely offerings can thrive in the face of bulk competition.

Diamonds from the pressure cooker

Practically everyone can increase their sales by better positioning, improved packaging, or intelligent pricing much more effectively than by advertising.

Noste has the expertise, methodology, and specialists to help you achieve results faster than you thought possible.

Our most popular services are high-pressure projects that last from 24 hours to 5 days. During a project a Noste tiger team shares client premises and together with client personnel productizes new offerings in round-the-clock boot camps.

The deliberate pressure and precise methodology of Noste brings out superb performances from people and molds your expertise into saleable diamonds.

Noste projects involve both your specialists and sales people – separate sales coaching or internal product launch sessions are not required as all stake holders participate in the projects and are committed from the get-go.

Call Noste now to find out how we can boost your sales instantly and give you a permanent leg up on your competition!